Turning complex technology into market-moving narratives
Senior marketing executive with 20+ years leading product, GTM, and content strategy across AI, data, and enterprise technology.
A career built at the intersection of AI strategy & market storytelling
My career has been defined by one consistent mission: helping organizations pinpoint the exact solutions needed to propel growth and longevity.
I started in product and partner marketing at IBM in 2005 — back when "AI" was still a buzzword most enterprises hadn't taken seriously. Since then, I've helped shape how some of the world's most respected technology companies bring innovation to market.
At SAS, I directed GTM strategy for hundreds of data and AI products, led a team of 25+ product leaders, established a launch program management practice, and took the mainstage at numerous conferences to champion our innovations.
Today, as Senior Director of Industry GTM Strategy at OpenText, I lead industry strategists across Financial Services, Public Sector, Manufacturing, Healthcare & Life Sciences, and Energy & Utilities — developing the strategies that bring AI-powered solutions to life in the markets that need them most.
What really drives me? Building operating models that enable teams to do their best work. Developing messaging and narratives that aren't just factual and distinctive, but actually enticing. And a happy end user — there's just nothing better.
& Enterprise Tech
to 2k+ Audiences
Managed & Mentored
Across AI & Data
Executive Experience
From early-stage product marketing through Chief of Staff and senior director roles, each chapter has deepened my conviction that the best GTM strategy starts with genuine empathy — for customers, for the technology, and for the teams building it.
Senior Director, Industry GTM Strategy
Leading organization of industry strategists across FSI, Public Sector, Manufacturing, Healthcare & Life Sciences, and Energy & Utilities. Developing sector-specific GTM strategy, persona and use case messaging, field sales plays, content strategy, and field enablement. Partnering with R&D and Alliance teams to drive requirements for industry solutions and AI agents across all priority sectors.
Senior Director, Product Marketing — Data & AI Platform & Solutions
Directed product, platform, and solutions GTM strategy across hundreds of data, AI, and analytics products impacting thousands of customers. Built a launch program management practice with six program leads. Delivered 12+ keynotes at SAS Innovate and served as primary media spokesperson for strategic product announcements and acquisitions.
Director, Product Marketing & Chief of Staff, AI Applications
Directed product and content marketing for the Automation & Security product lines, leading teams of 20+ marketers across Business/IT Automation, AIOps, and ransomware attack client response initiatives. Led executive operations and communications as Chief of Staff to the GM of the AI Applications business unit, consisting of 4,000+ employees.
Product Marketing & Alliance Leadership
Progressive product marketing and alliance management roles spanning enterprise automation, data analytics, and partner ecosystem development. Built deep expertise in translating complex technology capabilities into compelling market narratives and scalable go-to-market programs.
Media & Speaking
Keynote speaker, media spokesperson, and industry commentator across enterprise AI and data technology.
SiliconANGLE theCUBE — SAS Innovate 2025
In-depth discussion on SAS agentic AI strategy and product announcements at the company's flagship conference.
Watch Interview →
12+ Mainstage Keynotes at SAS Innovate
Delivered a dozen-plus keynote presentations to live audiences of 2,000+, championing SAS product innovations and customer success stories.
Raleigh, NC
SAS Acquires Hazy — Spokesperson
Served as SAS spokesperson for the acquisition of Hazy, a synthetic data startup, covered by the Raleigh News & Observer.
Read Article →AI Roundtable · 2024
Business North Carolina — AI Round Table
Featured panelist discussing the state and future of AI adoption across North Carolina's enterprise technology landscape.
Watch Panel →Core Expertise
Go-to-Market Strategy
End-to-end GTM architecture from industry segmentation and persona development through launch execution, field enablement, and sales play creation. Deep experience building industry-specific motions across financial services, public sector, manufacturing, and healthcare.
Product Marketing & Launches
Led GTM for hundreds of AI and data products across SAS, IBM, and Red Hat. Built a launch program management practice from scratch, established repeatable frameworks, and trained teams of program leads to execute top-tier product launches at scale.
Content & Narrative Strategy
Crafting messaging and narratives that translate complex technology capabilities into compelling, human-centered stories. Passionate about building content ecosystems that drive pipeline and position companies as thought leaders.
Public Speaking & Media
12+ mainstage keynotes to audiences of 2,000+. Extensive media experience including live broadcast interviews on SiliconANGLE theCUBE and spokesperson roles for major product announcements and acquisitions.
Team Building & Mentorship
10+ years leading product and brand teams, including managers of managers. Known for building high-performing teams through thoughtful mentorship, clear operating models, and a culture of continuous learning.
AI & Data Technology
Deep domain expertise across the AI and data landscape — from predictive analytics and automation to agentic AI, generative AI, and synthetic data. Native fluency in translating technical innovation into business value.
Education & Certifications
Digital Media Strategy Certification
Duke University · 2020
Bachelor of Science, Marketing
Indiana University · 2003
Board & Community
Sponsorship Chair & Advisory Member
Underwood Foundation · 2023 – Present
Supporting Wake County Public Schools teachers and teaching assistants through fundraising and corporate sponsorships.